หนังสือภาษาญี่ปุ่น World Small Car War Era 日産自動車の決断―ドキュメントby Kazuaki Kajiwara

World Small Car War Era

GM's fuel efficiency strategy, the second stage is called "World Car Project", and a huge capital investment of about 3 billion dollars (91, 20 billion yen) will be carried out. The 1980s was called the “World War for Compact Cars.” Over 30 years after the war, the Japanese automobile industry, which had continued to develop steadily, faced a fierce “survival crisis” in the U.S. market and other markets around the world, as well as in Japan. The era has come.

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industrial automation

Nissan Motor, which has transitioned from Katsuji Kawamata to Shun Ishihara, is planning a major change in management based on the above recognition. As a strategic move to prepare for the technological competition that will be the core of this, we decided to build a “technical center” with a huge investment plan that will eventually exceed 100 billion yen.

Kazuaki Kajiwara